Our Guide to Buen Fin 2024 in Mexico

How to Find the Best Buen Fin Deals on the Riviera Maya and Not Get Ripped Off

Get ready, shoppers! Buen Fin, Mexico’s answer to Black Friday, is back for another round of unbeatable deals and exciting offers. Originally created to boost the economy, Buen Fin has become a must-watch event, where shoppers across the country score everything from electronics to travel packages at deep discounts.

buen fin sales in mexico

Buen Fin 2024 will run from Friday, November 15 through Monday, November 19 with some retailers opting to start early and offer a few more days of deals. With a little planning, you can make the most of these four days of savings, whether you’re shopping online, at major retailers, or supporting local businesses along the Riviera Maya.

What is Buen Fin?

Buen Fin, short for “El Buen Fin” (The Good Weekend), is an annual shopping event in Mexico inspired by Black Friday in the United States. Launched in 2011 as a collaboration between the Mexican government and private businesses, Buen Fin’s primary purpose was to stimulate the economy, particularly by helping small businesses, while also allowing consumers to save on holiday shopping.

Timed just before the holiday season, Buen Fin is now one of the biggest shopping events in Mexico, with people eagerly anticipating deals across various sectors.

buen fin deals in mexico

Who Participates in Buen Fin?

A wide variety of businesses participate in Buen Fin, making it a unique event that offers something for everyone. Small businesses, large retail chains, department stores, online marketplaces, and even travel and hospitality companies take part.

Retailers are encouraged to register on the official Buen Fin website to receive access to special promotional support although many do not. A quick search this morning revealed that most of our local retailers who I KNOW will have Buen Fin offers are not registered on the site.

You’ll find discounts at major retailers like Liverpool, Walmart, Sam’s Club and Sears, while online giants like Amazon Mexico and Mercado Libre roll out sitewide deals. Airlines and hotels often join in, offering travel discounts, so you can even plan a holiday or getaway at a reduced price.

Are Buen Fin Deals Worth It?

The short answer? They can be! Many items are genuinely discounted, and shoppers can often snag impressive deals on high-ticket items like electronics, appliances, and furniture. However, it’s always wise to do a little homework.

saving money during buen fin

Some stores inflate prices just before Buen Fin, giving the illusion of a sale. Tracking prices beforehand or using price comparison apps can help you spot the real deals. With some planning, Buen Fin can be a great opportunity to save, especially if you’re eyeing larger purchases or gifts for the holidays.

What Types of Stores Offer Buen Fin Deals?

Buen Fin deals are available across a broad spectrum of stores, from large retail chains to smaller local businesses, ensuring there’s something for every type of shopper. Here’s a look at the kinds of stores participating and the deals you might expect:

Department Stores

Major department stores like Liverpool, Sears, Sanborns and Palacio de Hierro are key players during Buen Fin. These stores offer significant discounts on clothing, cosmetics, home goods, and appliances, often with additional promotions like zero-interest financing on major purchases.

shopping for buen fin 2024

Electronics Stores

Electronics enthusiasts can find Buen Fin deals at popular retailers like Sam’s Club, Coppel, Telcel, and Walmart. Stores in this category often slash prices on smartphones, laptops, televisions, and household gadgets. Look out for bundle deals that add extra accessories or discounts on tech warranties, especially for items like phones and computers.

Furniture and Home Decor

Buen Fin is a prime time for scoring deals on furniture and decor items. Stores like Sears, Telebodega, and even Actual typically offer promotions on everything from sofas and dining sets to mattresses and decor. Many stores also offer delivery deals or extra financing options, making it easier to make those big home upgrades.

Grocery Stores

Major grocery chains such as Chedraui and Soriana get in on the Buen Fin action, too. They often discount a wide range of items, from everyday groceries and household goods to more expensive items like wine, spirits, and electronics sold within these stores.

Look for special promotions on bulk items and holiday-related products, making it an ideal time to stock up for holiday gatherings.

buen fin amazon mexico

Online Marketplaces

Buen Fin has gone digital, with popular online marketplaces like Amazon Mexico and Mercado Libre offering extensive sales. Shoppers can find everything from electronics to fashion and home goods at competitive prices, with the added convenience of home delivery.

Many online stores offer Buen Fin-specific discounts on delivery fees or faster shipping options to sweeten the deal.

Local Businesses and Boutiques

Many smaller, locally-owned stores and boutiques in areas like the Riviera Maya join Buen Fin, making it a great opportunity to shop local. In addition to clothing boutiques and artisan shops, local specialty stores like eco-friendly retailers and handmade goods vendors often participate, sometimes with unique promotions or bonus items with purchases.

The downside is that small stores have smaller advertising budgets. You will have to do more homework and ask around to find out if your favorite local vendors are participating and how.

electronics shopping buen fin 2024

Best Items to Buy During Buen Fin

Buen Fin offers some of the best discounts of the year across various product categories, making it an ideal time for both planned and opportunistic purchases. Here are the top items shoppers seek out during this annual event, with some tips on finding the best value:

Electronics

Electronics are one of the most popular categories during Buen Fin, with substantial discounts on items like laptops, smartphones, televisions, and gaming consoles. Many people use Buen Fin as a chance to upgrade their tech, often finding reduced prices on top brands like Samsung, Apple, LG, and Sony.

Electronics stores and online marketplaces may also include bundle deals, such as a laptop with a protective case or a phone with a pair of headphones, maximizing value. For high-demand items, it’s best to shop early, as these can sell out quickly.

Home Appliances

If you’re looking to invest in home appliances, Buen Fin is the ideal time to do so. Stores across Mexico offer discounts on washing machines, refrigerators, microwaves, ovens, and even smaller appliances like coffee makers and air fryers.

shopping during buen fin 2024

We will be looking to purchase 2 mini-splits and possibly upgrade our hot water heater this year and have been waiting for Buen Fin to roll around to take advantage of the deals.

Of course, major appliances can be quite pricey, so the zero-interest financing options that some stores provide can also be a big draw. To get the best deals, make a list of preferred models and compare prices before Buen Fin begins, as prices can vary significantly across retailers.

Clothing and Accessories

From seasonal fashion to everyday basics, Buen Fin provides excellent deals on clothing and accessories for all ages. Department stores, online platforms, and fashion retailers like Old Navy, Zara and Bershka among many others often offer discounts of 20% to 50% off.

This is also a good time to shop for upcoming winter wear, shoes, jewelry, and other accessories. You won’t need winter clothes here on the Riviera Maya but you may appreciate them if you are planning a trip to colder climates.

Also, look for promotions that bundle items (such as buy-one-get-one-free deals) and review return policies beforehand, as some clothing items might be final sale during Buen Fin.

furniture shopping buen fin

Furniture and Home Goods

Furniture and home decor are big-ticket items that can often be found with significant markdowns during Buen Fin. Whether you’re looking for new sofas, dining tables, bed frames, or decorative items, many stores like Sears and Telebodega offer exclusive Buen Fin deals.

Stores often include additional perks like free delivery or extended warranties, making it easier to finalize those large purchases. Check for financing offers on bigger items, which allow you to spread payments over several months without interest—an option you use to take advantage of Buen Fin’s deals without straining your budget.

Travel Packages

Travel deals have become a highlight of Buen Fin, with discounts on flights, hotel stays, and vacation packages. Airlines like Aeroméxico and Volaris, as well as hotel chains and agencies, often roll out Buen Fin promotions that can help you save significantly on holiday travel or future vacations.

For the best rates, book directly with airlines or hotels if possible, and double-check for blackout dates or travel restrictions. This is also a great time to explore bundle deals for all-inclusive resorts along the Riviera Maya and other popular destinations.

buen fin sales

What to Watch Out For During Buen Fin

While Buen Fin brings exciting deals, savvy shoppers know that navigating the sales requires a little caution. Here are some common pitfalls to avoid and tips to ensure you make the most of the event:

Inflated Prices

One of the most common complaints during Buen Fin is “discounted” prices that aren’t as low as they seem. Some stores raise prices in the weeks leading up to Buen Fin, only to lower them to their original prices (or slightly less) during the sale, giving the illusion of a bigger discount.

To avoid falling for this, savvy shoppers record and track prices before and during Buen Fin and compare prices across multiple stores, both in-store and online, to find the real deal.

By checking the price history, you can confirm that the advertised discount is genuine and avoid overpaying. It’s more work for you but in the end, you will find the real deals.

Scams and Fake Promotions

With the surge in online shopping during Buen Fin, scammers also try to take advantage of eager shoppers. Fraudulent websites, phishing emails and Whatsapp messages, and fake social media promotions can lure customers with “too-good-to-be-true” deals, only to steal their personal information or payment details.

To stay safe, only shop on official retailer websites or verified stores on platforms like Mercado Libre or Amazon. Avoid clicking on unsolicited emails or social media links promoting Buen Fin deals, as these are common sources of scams.

If a deal looks suspiciously cheap, it’s often a red flag; check for verified payment options and website security before purchasing.

Store Policies

Every store has different policies regarding returns, exchanges, and warranties, which can be restrictive during big sales events like Buen Fin. Some stores might label items as “final sale” with no return option, meaning that if you change your mind or the product doesn’t work as expected, you’re out of luck.

Before you buy, especially for big-ticket items, ask about the store’s return and exchange policy, and get it in writing if possible. Check if electronics and appliances come with warranties and if stores offer additional coverage options; these can be valuable for long-term purchases. For online purchases, be sure to review any costs for return shipping.

online shopping buen fin

Financing and Payment Terms

Many stores offer zero-interest financing or deferred payment options to encourage purchases during Buen Fin. While these can be useful, it’s essential to understand the terms before committing. Be aware of potential hidden fees or conditions, such as penalties for missed payments or service charges.

If you’re using a credit card, confirm whether the zero-interest rate is for a limited period or extends for the entire term of your payments. Overextending on financing or credit can lead to debt issues later, so budget accordingly and choose options that fit comfortably within your financial limits.

Impulse Purchases and Budgeting

Buen Fin’s flashy ads and discounts can make it tempting to buy items you might not need. To avoid overspending, set a budget before shopping and stick to a list of items you’ve planned to buy.

Prioritize essential or long-term investments, such as appliances or electronics, over impulse buys. This approach helps ensure you’re maximizing savings on the things that truly add value.

find buen fin deals in mexico

Where to Shop for Buen Fin Deals Locally

During Buen Fin, the Riviera Maya and Cancún regions offer a variety of shopping opportunities, from large shopping centers to unique local boutiques. Here’s a guide to some of the best places to find deals:

Major Shopping Centers:

  • Plaza Las Américas (Cancún and Playa del Carmen): These expansive malls feature a wide range of retailers, including department stores like Liverpool and Sears, electronics outlets, fashion boutiques, and more. During Buen Fin, many of these stores offer significant discounts.
  • Quinta Alegría Shopping Mall (Playa del Carmen): Located on 5th Avenue, this mall hosts international brands such as H&M, Nike, and American Eagle, all of which typically participate in Buen Fin promotions.
  • Paseo del Carmen (Playa del Carmen): Situated at the southern end of 5th Avenue, this open-air shopping center includes stores like Zara, Bershka, and Pull & Bear, offering fashion and accessories at discounted prices during Buen Fin.

Local Boutiques and Specialty Stores:

  • La Troupe (Playa del Carmen): This boutique offers bohemian-style clothing and accessories, with unique pieces that reflect the local culture. During Buen Fin, shoppers can find special promotions on select items.
  • MexicArte (Tulum): Known for handcrafted arts and crafts, MexicArte provides a range of products from clothing to pottery. Buen Fin is an excellent time to purchase unique souvenirs at discounted rates.
  • Pura Vida Tulum: This boutique offers organic clothing, handmade sandals, jewelry, and ceramics. During Buen Fin, they often provide discounts on select items, making it a great time to shop for unique, locally-made products.

*** Please check with your favorite small business owners about their Buen Fin offerings for 2024. These local businesses have run Buen Fin deals in the past but may no longer be participating.

delivery services during buen fin

Online Shopping:

Some local retailers in the Riviera Maya and Cancún regions have online platforms that participate in Buen Fin. Costco, Liverpool and Sears among others offer online deals that can be accessed from anywhere, allowing shoppers to take advantage of Buen Fin promotions without leaving their homes.


As Buen Fin 2024 approaches, plan ahead to take best advantage of these four days of incredible deals and score savings on everything from tech and home essentials to unique finds from local boutiques.

Happy shopping and be sure to let us know about some of the great Buen Fin deals you run across!

If you enjoyed this, you might like this article about Shopping in Puerto Aventuras.

Join the Puerto Aventuras Living Facebook Community!

Join the Puerto Aventuras Living Facebook Group to find up-to-date information about Puerto Aventuras and the Riviera Maya. Here you can ask local experts for advice on trip planning or relocating to the area, keep informed about new events and businesses and get to know the people in the community.

Join the Puerto Aventuras Living Facebook group

Leave a Comment