New PA Beach Club Membership Plan Announced

There’s been a lot of conversation lately about beach access here in Puerto Aventuras—who can use it, when, and under what conditions. Today, I’m sharing a brand-new announcement: the Puerto Aventuras Hotel & Beach Club has officially launched a membership plan, outlining pricing and benefits for residents and visitors who want regular access to the beachfront and poolside facilities.

This is the first time the new PA Hotel & Beach Club has publicly published this kind of structured membership offer, and they’ve asked me to help share it.

What’s in the PA Beach Club Membership Plan?

Here’s how the new membership tiers break down:

Membership Type	Monthly	Six-Month	Annual
Individual	$3,000 MXN	$16,000 MXN	$30,000 MXN
Couple	$5,000 MXN	$26,000 MXN	$50,000 MXN
Family	$7,000 MXN	$36,000 MXN	$70,000 MXN

Members will receive:

• Unlimited access to the beach and pool facilities
• Use of one beach palapa per visit
• 10% discount on food and drinks (cash payments only)
• 10% off hotel rooms when booked directly
• Complimentary corkage (one bottle per table at dinner)
• Priority seating and event pricing
• Some upgraded amenities for comfort

To be clear: The cost of membership does not go toward consumption at the bar or restaurants. That is a flat fee that is paid for unlimited beach club access and the discounts and amenties listed.

Day passes are still available for those who don’t want to commit to a membership:

• Pool Day Pass: $500 MXN (2 people)
• Beach Palapa Day Pass: $1,000 MXN (1–4 people)
• Restaurant Access: $350 MXN minimum consumption per person

It is unclear to me whether PA Passport holders coming in on a Day Pass still receive a 10% discount on food and beverage purchases. I will try to get confirmation on that ASAP.

I am also unclear about access to the pool and swim up bar for those coming in on the 350 MXN day pass. I was told that Day Pass holders would have access to both as long as they do not occupy the loungers and umbrellas. I feel confirmation may be needed as well as clarification about use of the “in-pool” loungers.

So What Does This Mean for Public Beach Access?

There’s been a lot of justified frustration lately from residents and visitors who were turned away from the beach for bringing personal items like chairs or coolers. Some of the controversy even made the local Riviera Maya news.

In response to community feedback—and after meetings between Colonos and the PA Hotel & Beach Club management—things are shifting in a more positive direction.

Here’s what we now know:

• The beach is open 24/7, and there is no charge to access it.
• Chairs and umbrellas are allowed. Bring your own shade, no problem.
• The access path next to the Beach Club is being cleaned and improved, thanks to Colonos and the PA Hotel & Beach Club’s management, who has allowed work to be done on private land to improve public access.
• A security guard (funded by Colonos, not the hotel) has been stationed at the public access to help keep the space clean, orderly, and safe for families.
• A new code of conduct is being finalized to help ensure respectful, shared use of the beach and surrounding facilities.

It’s a cautious but promising step forward—acknowledging the community’s right to enjoy the beach, while also recognizing the private investment into the surrounding infrastructure.

What we don’t really know yet:

Based on discussions in the community Whatsapp chats and the Puerto Aventuras Living Facebook Group these questions and more remain outstanding.

• Will food and beverages be allowed to be brought onto the beach
• Will alcoholic beverages be prohibited on the public beach
• Will the piles of sargassum cleaned from the beach club concession area be removed from the public beach space
• Will people from outside the PA gated community be allowed beach access
• Can garbage receptacles be installed and if so, who will maintain them
• Is it possible to install restroom and shower facilities for the public to use

Moving Forward Together

We’ve all seen how complicated things can get when private enterprise meets public space. But for now, it feels like both sides are trying to find common ground. The Puerto Avenuras Hotel & Beach Club gets to operate as a business with options for those who want extras like palapas, pool access, and other perks.

Meanwhile, residents and visitors still have free access to the beach itself, with improved entry and clear communication about what’s allowed.

Time will tell how it all plays out, but I’m choosing to be cautiously optimistic. If everyone keeps showing up, speaking up, and working together, this can be the kind of model other communities look to—not just for what went wrong, but for how we got it back on track.

I’ll keep you posted as more details on the new beach regulations are released.